Comes with a form of second generation, Toyota Rush got a positive response in the domestic market. To the extent, the Toyota Astra Motor (TAM) admitted overwhelmed to fulfill it.
Henry Tanoto, Vice President Director of PT TAM said, Since starting marketed earlier this year, Rush demand continues to increase. Recorded SPK numbers at least until the end of February reached more than 20,000 units.
"We are grateful that the presence of All New Rush is able to fulfill the customer's desire. Our current focus is to bring total ownership experience to Toyota users, one of them by maintaining service and product availability" on Wednesday (14/3/2018).
Henry acknowledged, if his side at this time should pay great attention to Rush in some time to come. However, the allocation should not interfere with service to other Toyota products.
"About Rush, we're trying to get quickly sent to consumers, so they do not have to wait long. This is what makes us have to keep the allocation big enough for at least some time to come, but still keep it from interrupting the service of other Toyota products, "Henry said.
Growing 113 Percent
When compared with the same period in 2017, Wholesale All New Rush figures in the first two months of 2018 increased more than 113 percent or doubled.
Henry said TAM data shows sales of New Rush in wholesales market (WS) has reached 6,991 units, where January 3,416 units and rose to 3,575 units in February.
"The total sales from January to February 2018 has reached 6,991 units, while in January-February 2017 which only 3,656 units. Currently Toyota Rush is a market leader in the Medium MPV class, with a market share of 39 percent, "said Henry.